#006 Lucy Werner - The story behind the hype
Liz Ward speaks to Lucy Werner, PR expert, Founder of The Wern and best-selling author of “Hype Yourself”. Lucy shares her personal story of scaling down her PR agency and pivoting the business model to something more suitable to family life. Lucy and her partner, Hadrien now run The Wern from their garden office supporting small business owners to build their brands and get their own publicity.
Lucy’s first book, “Hype Yourself: A nonsense DIY PR toolkit for small businesses” is an amazing guide with practical tips on how to get publicity for your business. Lucy tells us how she wrote the book in a really short space of time, how she made some bold decisions to design her career and why she is prioritising her children right now.
No pivot is ever slick and Lucy shares all here. We talk about resilience, getting clear on your objectives and and why we are all constantly pivoting to design careers that work for us. There are also loads of tips on doing raising your own personal profile and making things happen.
Grab a cuppa and tune in to hear the background story behind Lucy's book and her business journey.
—-
I really enjoyed making this episode for you and I hope you enjoy listening. If you like what you hear, please subscribe, leave a written review and a star rating on Apple Podcasts. These small actions really help us grow this podcast and keep bringing you amazing guests. Thank you!
More about Lucy Werner
Lucy Werner is a PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. She has worked with top emerging business talent such as Jimmy’s Iced Coffee, The Marshmallowist and Vinyl Me, Please.
She also consults for innovation, marketing and other public relations agencies on their go-to-market strategies, raising CEO profiles and developing thought leadership.
Lucy uses her own profile to demonstrate how other small businesses can do their own publicity and is a regular on on the PR speaker circuit for Huckletree, General Assembly, Mothers Meetings and Work.Life.
She has written a 10-day e-learning course for Highbrow on “How to get press for your business” and was recently awarded finalist in “Growth Business Enabler” from Startups.co.uk and is a regional finalist for FSB “Micro Business of the year”.
Her first book “Hype Yourself: A nonsense DIY PR toolkit for small businesses” is out now.
Other links:
Lucy’s Website - https://www.thewern.com/
Instagram - https://www.instagram.com/wernchat
Topics covered…
Topics covered:
Listen on iTunes, Spotify. SoundCloud, YouTube, Overcast, Stitcher, or Google Play Music.
Check out other episodes of The Slick Pivot Sessions here. Subscribe via Apple Podcasts, Spotify or Soundcloud.
***I loved recording this episode, I hope you enjoyed listening. If you did, please take the time to rate and review this show on Apple Podcasts or wherever you get your pods, it will mean a great deal to me and will help me to grow the show. Thanks!***
Sign up to Slick Pivot Sunday, my weekly (ish) newsletter with your weekly dose of pivot inspiration below.